Your business just vanished from Google.

Common causes include an ineligible address (mailbox, virtual office, or shared space with no dedicated signage), a business name that includes unnecessary keywords or does not match your registered name, a category that does not accurately reflect your primary service, duplicate listings for the same business or location, a service-area business that has its physical address shown publicly, or recent edits to core profile fields that triggered a review. Verify the current eligibility requirements in Google's own guidelines. GBP Guardian does not access your profile — it works entirely from your answers to identify likely risk areas.

Before submitting an appeal, identify and fix the likely root cause of the suspension. Gather the evidence documents that support your case. Submitting a blind appeal without addressing the underlying issue — or without complete supporting documentation — is likely to result in a denial, sometimes repeatedly. Running the free appeal-readiness check helps you understand what to fix and what to prepare.

Commonly required documents include your business registration or incorporation certificate, a relevant business license or permit, a utility bill or lease agreement showing the business address, and photos of exterior signage or a service vehicle bearing your business name. Every document should show a consistent business name, address, and phone number. The specific documents needed depend on your situation and the likely cause of your suspension. See the full appeal evidence checklist for your business type.

No. GBP Guardian is an independent preparation tool — we help you understand your likely risk areas and prepare a stronger, policy-aligned appeal. Google alone decides the outcome of your appeal. We do not guarantee reinstatement or any appeal outcome. You submit your appeal directly through Google's own process.

No. GBP Guardian is an independent tool and is not affiliated with, sponsored by, or endorsed by Google in any way. We help you prepare; you submit your appeal through Google's own process.

Do not resubmit an identical appeal. First, identify the root cause that led to the denial. Make the necessary corrections to your profile or documentation. Then re-appeal with updated evidence that directly addresses the policy concern. For persistent cases, the Google Business Profile Help Community may be a place to seek general guidance from community contributors.

Virtual offices, PO boxes, and UPS Store-style mailboxes are commonly ineligible as a Google Business Profile address. You will likely need to use a real, staffed physical location or set up your profile as a service-area business with the address hidden. Verify the current eligibility requirements in Google's guidelines, as these rules are subject to change.

Edits to core profile fields — especially name, address, or primary category — can trigger a review or suspension. Make sure each field is accurate and matches your official business documents before submitting any appeal or re-verification attempt. Inconsistencies between your profile and your documentation are a common source of denial.

Service-area businesses that visit or deliver to customers generally must hide their physical address on their Google Business Profile and define a service area instead. Showing a home address or other ineligible address publicly is one of the most common policy violations for this type of business. If your profile is suspended and you are a service-area business, verify that your address is hidden and your service area is properly defined.

Difficulty completing video verification is usually a process or eligibility issue rather than a policy strike against your business. Prepare clear evidence of your business location and operations before your next attempt. Make sure your profile details — especially name, address, and category — accurately match what you can show on video. If the issue persists, the Google Business Profile Help Community may provide additional guidance.